Director of Software Engineering ODC

About WPP Open Dynamic Content WPP Open Dynamic Content (ODC in short) is a platform and centre of excellence provided to WPP agencies, enabling brands to deliver better outcomes with the power of personalised advertising content. At the heart of ODC is a platform that enables brands to build complex messaging and targeting strategies from an initial creative concept to a fully-fledged campaign with thousands of variants - delivering valuable performance improvements across display, video, social and other digital media advertising channels.

To vacancy overview
Education level
University (Master), University (Bachelor)


About the role

The director of engineering oversees and leads all aspects of the software engineering function within WPP Open Dynamic Content. This includes technical leadership, decision making, team direction and alignment with the product roadmap and business goals. As well as maintaining high standards and providing direction, the director will also lead the way in creating and maintaining a positive engineering culture through strong leadership and collaboration.

Role requirements

Engineering Leadership & Direction– The director of engineering will lead the way for both internal and external engineering teams at ODC, making pivotal decisions that will shape the future of our product. They will align with senior members of product, commercial and strategy teams to ensure the direction of travel is well communicated but will primarily focus on ensuring that the engineers building the platform are producing great software through strong leadership and direction.

Excellence & Innovation– The advertising technology landscape is competitive, and it is important that our platform is able win and maintain customers by providing excellent new features, usability, and stability. The Director of Engineering is a champion of innovation, able to inspire the team to produce excellent work and introduce market-leading features to our platform.

Best practice – The ODC engineering team use an array of principles, methods, tools, and coding languages to produce the various aspects of the platform that we are building. The Director of Engineering will lead the way in defining, maintaining, and encouraging the use of best practice in daily engineering work – adding efficiency and structure to the way we produce software.

Establish the engineering culture – The Director of Engineering will use their experience to lead the way in establishing and maintaining a positive coding culture in which our developers, at all levels, feel happy, productive, and able to produce their best work.


Based in the Netherlands and able to commute to Eindhoven

Extensive software engineering experience

Experience working with multiple engineering teams (internal & external)

Previous leadership experience

Growth mentality

The behaviours we are looking for


The Director of Engineering will be a leader by nature, able to inspire other members of the engineering team with their vast software knowledge, experience, and overall confidence.


The Director of engineering needs to be able to communicate effectively with their own team as well as members of other departments who may have a less technical background.


ODC is a company with many moving parts and inter-connected departments from product, to commercial, to strategy, to engineering. The Director of Engineering will be a great collaborator, able to work closely with colleagues from across the business, acting as the face and voice of the engineering department in strategic business conversations.


Our offer

Application process

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