The Data Craft consists of four teams that work closely together: Conversion Rate Optimisation, Data Technology, Data Science and Data Insights. Our Conversion specialists are the psychologists at the Data Craft. They probe the consumer’s brain, test their data-driven hypotheses and optimise conversions.
Our Data Technologists monitor the quality of our data. They explore smarter ways for us to collect and link data. They are therefore the link between marketing, data and development.
The master brains from Data Science provide detailed statistical insights and applications in the marketing landscape. They advise clients’ data teams. Not just to help them with their marketing campaigns, but also to ensure that they get the most out of their data on other fronts.
Okay, but how are you going to make all the data transparent? The Data Insights team is responsible for linking data from different sources and providing valuable insights to both our employees and customers and visualizing them in a simple and understandable way.